Lead the Room: Use Questions to Elevate Your Storytelling & Presence

Questions

Great storytellers don’t just speak — they spark curiosity and engagement.

In our storytelling training we teach one of the most powerful, yet underused tools to do this: questioning. When used deliberately, our questions don’t interrupt a narrative, but invite our audience into it. They invite them to participate, lean in, and invest emotionally in the story.

Questions such as, “What would you do in that moment?” or “Have you ever faced a choice like this?” create personal connection. Subconsciously, the audience starts relating their own experience to the story. This anchors your message at a deeper level and makes it more memorable.

Transform your storytelling approach

Explore, using thoughtful questioning; it signals confidence and that you are in control of your material. Above all, it shows that you value the audience’s contribution - that you see it as a dialogue rather than a monologue.

When writing the presentation, think of all the open questions you could use and pepper them through your story, guiding your audience’s focus. Use them to frame problems, and reflective questions when you want to highlight an insight. You don’t necessarily need to have all the answers - sometimes it is enough to provoke thought in your listener.

Ultimately, storytelling is the alchemy of shared creativity. It’s not simply about telling a story, but about the collaboration that comes from co-creation. By asking questions, you transform your communication from a lecture into a conversation — and this is where true influence takes root.

Book your personalised training session today and discover how the right questions can revolutionise your storytelling.